Video on Demand (VOD) Market – Reports by MarketsandMarkets™
According to the new market research report "Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries), and by Geography - Global Forecast and Analysis to 2019", defines and segments the VOD market into various sub-segments with an in-depth analysis and forecasting of revenues.
[148 Pages Report] Video On Demand market to grow from $25.30 billion in 2014 to $61.40 billion in 2019, at a CAGR of 19.4% during the forecast period.
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It also identifies the drivers, restraints, and opportunities prevalent in the market and provides burning issues along with premium insights for the market.
Browse and in-depth TOC on “Video on Demand (VOD) Market”
78 - Tables
61 - Figures
148 - Pages
The viewer’s get the liberty to request immediate access to video content on their personal computers and televisions through video on demand. It involves all those service providers across the globe that makes content available to consumers. There are many players involved such as TV providers, movie studios, retailers and technological outfits. A wide array of video programming is offered by VoD including sports, entertainment, educational programs, and films. Television is always considered as a broadcasted technology, whereas Video on Demand market is provided as a unicast transmission.
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Back in times, the smaller films just had hopes that a limited theatrical release in big cities far away from multiplexes would increase their revenue. Video on Demand market has completely evolved the concept and now not just the urban crowd but each and every place is their market. VOD market is evolving at a rapid rate. The wide array of hardware set-ups has drastically reformed the consumer habits. The collaboration between hardware and services are bringing on-demand experience into the living rooms of the people where comfort, space and quality of the video are given huge importance. People are watching videos on their phones, tablets, and computers as much as they do on televisions or theatres.
The networks are placing more content on video on demand. The shows on Video on Demand market either have the same commercials that are there in the broadcasted version throughout or at slightly fewer spots. The industries are offered a way to put larger percentage of content on-demand, with targeted advertising and lower ad load. Thus, the main driver for VOD market is convenience such as one account registration, one subscription, and one user interface.
The technology in the video on demand market is designed in such a manner that it meets the needs of hotels, hospitals, residential areas, aviation sector and also cruise ships. A large number of enterprise applications such as video libraries, employee training and in store digital signage are served to these sectors. In most countries, internet video on demand is used by larger number of VOD service providers. The main reason for this is that the VOD market entrance on the internet is much easier than any other platform.
In the coming years, it is expected that video on demand market would expand towards IPTV and subscription. Hence, understanding the goals, expectations and attitudes of video on demand audiences is very important for designing a successful interactive experience.
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